Customization Opportunities in Mobile Purse CampaignsMobile pocketbooks like Apple Purse and Google Pocketbook are shaping the future of client engagement, providing real-time opt-in customization that email and SMS can't. Unlike an inbox or alert feed, mobile wallet passes are developed straight into clients' lock displays and upgrade dynamically

Personalization Opportunities in Mobile Wallet CampaignsMobile pocketbooks like Apple Purse and Google Budget are shaping the future of client involvement, providing real-time opt-in customization that e-mail and SMS can't. Unlike an inbox or notice feed, mobile wallet passes are developed straight right into customers' lock displays and upgrade dy